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What Our Partners Say
Ron Butler
Executive DirectorUnited Way of Genesee County
I began [working with The Harwood Institute]
as vice-chair of the
United Way of Genesee County. Seven years ago,
we reached a crossroads.
As a result of a variety of societal changes,
including mounting
unemployment due to layoffs at General Motors,
the needs of local
residents were entirely different from what we
focused upon. We
realized that, in order to be relevant again
in the community, we
needed to change how we did business; we
needed to know what the
community wanted us to be, and we needed a
strategy to achieve it.
During this time, the Mott Foundation
recruited Rich Harwood and The
Harwood Institute to work on the grassroots
level to help the community
become more engaged. In what was certainly one
of the best moves in our
organization’s life, our president, Mike
Brown, approached the Mott
Foundation about setting up a relationship
between the United Way and
Harwood. From there, everything changed.
The Harwood Institute was instrumental in
shifting our organizational
structure and how we operated in the
community. With their focus on
engagement and conversation, we learned about
residents’ aspirations
for the community, what role they wanted us to
play, and how they felt
we could be a part of making their dreams into
reality.
We responded. Specifically, we went from a
traditional United Way, with
fixed agency numbers, to an open system where
we could form
partnerships with any 501(c)3 organizations.
As a result, we began to
form extremely catalytic relationships with
groups such as Health
Access, one of the most respected and
successful organizations in the
county. There was certainly some anxiety from
those who feared change,
but, in the end, we were able to provide more
funding and better
services they we ever had before.
In the end, the decision to participate in
work with Harwood made us
the organization we had hoped to become. We
are relevant in Genesee
County; the community now sees us as an
authentic leader and agent of
change. In fact, we are now on the leading
edge of United Way
organizations throughout the country, as we
continue to implement
Harwood frameworks and tools to further our
engagement within the
community.
We have come a long way in the past seven
years, and the future seems
even brighter. I am proud to say that we are a
Harwood United Way.
