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The Enemy of the Public Good
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Nov 3, 2005 Posted by Rich HarwoodAt a recent Independent Sector conference, Sterling Speirn, the new president of the Kellogg Foundation, asked: “Who is the enemy of civic engagement?” I have an answer.
- The enemy is the various mechanisms for
manipulation in public life that we have turned
into a perverse science. Everyday we employ
panoply of marketing and market-segmentation
techniques that pin-point messages to different
audiences and manipulate people’s fears. We
use the techniques because we believe it is the
way to WIN. But I believe these techniques are
the enemy of the public good. They make our
public discourse devoid of meaning and give
rise to meaningless sound bites; they separate
us into warring camps, rather than seek ways to
build a common future.
- The enemy is the way in which we seek to
monetize the public good at every turn in our
society. Here’s one example: at a recent
conference on aging, someone asked me and the
other speakers if the government should provide
tax credits or incentives to newly retiring
baby boomers to entice them to volunteer and
engage in community life. But equating
engagement with money only cheapens the notion
of engagement, and depletes the meaning that is
created through our involvement. Not everything
in our society merits a financial reward; and
money can not be the answer to every challenge.
- The enemy is the mechanistic responses to
civic and community challenges that we see
across our nation. We falsely come to believe
that if we have identified best practices, or
employed the use of the Internet, or found new
ways to scale up our efforts through quick and
cheap replication, that somehow we have acted
in the name of the public good. But in many
instances nothing could be farther from the
truth; our efforts can merely add up to empty
activities and little change if we ignore the
need for real strategy and the humanity that is
vital to so many of our efforts.
- The enemy of the public good is the consumer mindset we have embraced in our nation, which tells us that we can get what we want, when we want it, at the highest quality value and at the lowest cost. We spend more time in the shopping mall than in the public square. But to be a consumer at every turn can result in the public good having meaning only when it serves our own interests. We must be more than consumers if we seek to imagine and act for the public good. We must see ourselves as citizens, too, and as part of something larger than ourselves.
So, who will take on the enemy of the public good? In my last piece, I gave a clear response to that question: We will.
Change occurs when people of good will decide to step forward and give of themselves. It happens when we are able to see different ways to move ahead, different paths to take, a different vision to pursue.
Isn’t that what Rosa Parks came to symbolize in our nation? She found a different seat on that bus – a seat that required her to step forward in a different direction and with a different intent. She envisioned in her imagination a different outcome and, in doing so, she triggered ripples of change through her actions.
At the Independent Sector conference, Sterling Speirn was urging those of us in the audience – and people everywhere – to think more deeply about the obstacles that stand in the way of meaningful progress. He was right to do so.
The enemy of the public good is all around us; sometimes it is even within us. Let us use our energies to bring down the enemy of public good, rather than to feed it. - The enemy is the various mechanisms for
manipulation in public life that we have turned
into a perverse science. Everyday we employ
panoply of marketing and market-segmentation
techniques that pin-point messages to different
audiences and manipulate people’s fears. We
use the techniques because we believe it is the
way to WIN. But I believe these techniques are
the enemy of the public good. They make our
public discourse devoid of meaning and give
rise to meaningless sound bites; they separate
us into warring camps, rather than seek ways to
build a common future.
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Nov 20, 2005 | Lynn A. McConnell | lynnmc@merr.com
Hope is a concept I have heard very little about for many years. But it is the very thing that keeps individual people and groups of people going when things and times are really tough.We have been living in really tough times in the last decade and more. Of course, there have been rough times at many other times over a long view of humanity. But I didn't live then and I do live now,even as a senior citizen. I have been immensely concerned for some time about what is or is not going on in our nation as well as the rest of the world, but found little to be hopeful for and much,much more to be fearful about.My spirit is lifted even to know that there are other people who have similar concerns!
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Nov 19, 2005 | Jim Ley | jley@scgov.net
Amen. For some time I have been speaking with my community about the pervasisve and destructive role that consumer based expectations are having when applied to civic problems. "Growth should pay its way," or "Not in my back yeard" "you are a public servant you work for me" or "the County ought ot do this for us" are pervasisve consummer oriented statements that demonstrate a disconnect fromt he role that personal responsility should play in our democratic existence. http://www.scgov.net
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Nov 10, 2005 | Chuck Olsen | waltmink@mac.com
Bravo!
Your 2nd point explains what I haven't been able to put into words when people insist that citizen journalism photos be monetized. I'm all for people getting compensated, but at the same time I think the motivation for taking such photos (e.g. London subway bombing) should be the public good and not because there's a weird little economy around citizen disaster phonecam pictures. http://mnstories.com