Why We're Here

Why We're Here is about what it takes for individuals and organizations to be more relevant and significant in the lives of their communities. 

Drawing lessons from our work with public broadcasters, Why We’re Here documents how these organizations (and others like them) innovate, become more intentional in relating to communities, engaging and mobilizing people and ultimately in deepening their impact in people’s lives.

But this book could be about any organization or group that seeks to be actively engaged in communities. Over the years, we have discovered that such change is within reach of individuals and organizations that are willing to turn outward toward their communities and become more intentional in the judgments and choices they make in seeking genuine impact.

Why We're Here gives real world examples of turning outward, demonstrating the incredible potential for organizations to create change and deepen their relevance.