Is this really happening? What are we to make
of all the changes occurring
around us now,
and what can we do to tap into the emerging
energy, momentum, and
possibility? For
those of us who seek hope and change, the
question is, "Now
what?" Here are some quick
tips for making our way forward.
In
just the last week, there have been any number
of changes that are
compelling in terms of
the possibilities around us. Just watching the
Iranian
election and reform movement in the
past few days has been
absolutely
incredible. Of course, the usual
talking heads on weekend news programs
quickly
reported that the election results
signaled more business as usual: no
new
openings, no real progress, and no hope!
But the people of Iran are
demonstrating
their yearning to create a more open society
and their fundamental
desire to re-engage
and reconnect.
The same could be said
about my recent week in Detroit, the same week
GM
announced its bankruptcy. As we engaged
Detroiters we discovered their own
deep
desire to reconnect with one another,
and to build a community where people
know,
care for and help one another. There was a
human spirit within the
community that most
onlookers had assumed had been extinguished.
Later this week I fly to San Francisco
to join the Craigslist Foundation Boot
Camp,
where 1500 volunteers and leaders will come
together to learn how to bring
their ideas
for stronger communities into reality. I'll be
on a panel with Craig
Newmark (Craigslist
founder) and Arianna Huffington (Huffington
Post), among
others. But one of the breakout
sessions will focus on All for Good, a
new
online platform which, among many cool
things, enables people to
distribute
volunteer opportunities across
the Web and on social networks. The
site's
potential for scale, reach, and
engagement is simply amazing; and the fact
that
it has legs is yet another sign of the
changing conditions around us and
the
potential that stands before
us.
But what can we do with these and
other signals? How do we tap the
potential
before us, especially given the
role of technology and social media and
its
power? How might we accelerate and
deepen the change we seek? For me, there
are
some basic points we must keep front and
center in anything we do:
1.
Are you ready? While people want to
re-engage and reconnect, at issue is
who
will people trust to create productive
and safe spaces, focus on relevant
concerns,
and create real impact? Whether you are truly
ready to meet this
challenge will have
everything to do with your success.
2. Have you turned
outward? I believe the central challenge of our
time is how
to make hope real for all
people, not just some. This will require that
we turn
outward toward the community. And
yet, so many of us are looking inward,
focused
more on our programs than the
community itself. This is a challenge of
mindset
and
orientation.
3. Do you
understand the community's context? Creating
real change requires that
we are deeply
rooted in the communities where we work
(whether offline or
online). We must
understand people's real concerns, the capacity
for change at
any given moment, and the
aspirations that people hold. Otherwise, we are
simply
engaged in window dressing.
4. Will we
authentically engage people? Civic engagement
has become a business
-- a relatively big
business! -- but for people in communities it
is about their
lives. Will we focus on
creating the conditions for people to engage on
concerns
that are relevant to their lives,
create engagement pathways that are
meaningful
to them, or will people become
inputs into our own
processes?
5. Are you
focused on impact? Here, we must consider the
specific challenge or
issue we're
addressing, but also how we create the
community conditions and
capacities for
change. Without building the leaders, networks,
relationships and
norms of a community, we
will be left with lots of programs but little
community.
6. How can
we create sustainability? There are lots of
things to mention here,
but one key I
believe we must wrestle with is -- metrics --
how will measure
change on issues people
care about, the conditions for change in
communities we
must generate, and the
boundary spanning organizations and public
innovators we
need as catalysts for change.
The human spirit is undeniable these
days; people want to reengage and
reconnect,
and to build communities and societies in which
they can tap their
own potential to make a
difference and join with others to forge a
common
future. This is true from Iran to
Detroit to your own community. But nothing
is
certain. That's where we come in.
I'll be doing videos and Twittering
from San Francisco to explore these
and
related issues. Stay tuned!