By Bill Church
August 16, 2014
I got a call recently from a nonprofit’s employee. It was under the just-want-to-drop-by-and-meet-you guise, which always is flattering if somewhat puzzling. (After all, I’ve met me.)
After a quick-and-awkward introduction, the staff member pulled out a printed copy of a PowerPoint and attempted to guide me through her organization’s worthiness.
Wait. This was the third time I’d met with this group. No need for a PowerPoint.
But, but … the staff member countered … we’re kind of awesome. See the size of our annual budget?
This wasn’t a drop-by. It was a sales pitch, aspiring to be a story.
I get it, and these meetings happen because the best ideas come from readers and knowledgeable sources.
Unfortunately, the nonprofit’s representative confused four-color PowerPoint slides with an actual storyline.
Business — and life itself — is one continuous sales pitch. The best, real story typically wins.
From wooing the one you love to coaxing a waiter to bring out the real butter, most of us are on a constant quest to find the sweet spot.